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Viewability does not guarantee success

Viewability is a hot topic in the marketing industry. All eyes of both the advertisers and publishers are on this subject, and not a week goes by without someone writing about it. Although viewability is an undeniable element for further growth of the display ecosystem, it’s far from the holy grail. Like a click on a banner, the viewability is only a basic indicator for success, and no more than a starting point to help you make better advertising decesions. It rarely is an end goal by itself. A marketeer who optimizes and adjusts all marketing efforts to reach 100% viewability is making a fool’s bargain.

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How to update out of date npm dependencies

As projects get older, the dependencies used at the time get older too. If you don’t update these packages regularly they could get out of date and might cease to work over time.

Most modern web projects contain dependency management through npm. When the project is setup and worked on by its regular developers not much might change on their machines. Imagine stepping in later on in the process and having to install ancient versions of the chosen tools. This could give quite some problems.

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5 reasons why you need a JavaScript style guide

JavaScript style guides have been a hot topic lately. At Blue Mango we’ve also been talking about using one for a long time, and we even got started writing one ourselves a few years ago. I don’t know why, but it never really took off. When recently I got a little distressed about the different coding styles across projects (and departments) and variable naming went crazy again, I decided I would not rest before we implemented a style guide, and this time I would really push through!

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Higher conversion rates with a shopping cart abandonment program

Many online marketeers will recognise this problem: despite filling up their digital shopping cart, more than half of customers leave without making it through checkout. Besides remarketing with search and display advertising, a so called Abandoned Shopping Cart (ASC) email program can persuade a portion of those visitors to return to your webshop and finish their order. Last year, Vodafone started a pilot with an ASC program. I’d like to share the most important learnings.

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How to get Airbnb’s JavaScript style guide working in WebStorm

Having a consistent style in your code is important for maintaining readablility and makes the code easier to understand.

You can use different code styles, the most important thing is to stick to one code style. We at Blue Mango decided to go with Airbnb’s style guide for JavaScript. Simply because it appealed to us and is a solid, maintained base which is being improved by a great community.

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