Too bad it’s not for sale.
Viewability is a hot topic in the marketing industry. All eyes of both the advertisers and publishers are on this subject, and not a week goes by without someone writing about it. Although viewability is an undeniable element for further growth of the display ecosystem, it’s far from the holy grail. Like a click on a banner, the viewability is only a basic indicator for success, and no more than a starting point to help you make better advertising decesions. It rarely is an end goal by itself. A marketeer who optimizes and adjusts all marketing efforts to reach 100% viewability is making a fool’s bargain.
As projects get older, the dependencies used at the time get older too. If you don’t update these packages regularly they could get out of date and might cease to work over time.
Most modern web projects contain dependency management through npm. When the project is setup and worked on by its regular developers not much might change on their machines. Imagine stepping in later on in the process and having to install ancient versions of the chosen tools. This could give quite some problems.
While character encoding and character sets are pretty easy to understand, it used to be pretty tough back in the old days. Luckily modern browsers handle encoding pretty well, and we can even state that when you are using UTF-8 in your document and in your database, nothing can go wrong really. (more…)
Many online marketeers will recognise this problem: despite filling up their digital shopping cart, more than half of customers leave without making it through checkout. Besides remarketing with search and display advertising, a so called Abandoned Shopping Cart (ASC) email program can persuade a portion of those visitors to return to your webshop and finish their order. Last year, Vodafone started a pilot with an ASC program. I’d like to share the most important learnings.
Having a consistent style in your code is important for maintaining readablility and makes the code easier to understand.
Last week I saw a TV commercial about a master class Mobile Marketing by business university Nyenrode and RTL Z, one of the biggest Dutch TV channels. In the commercial, a lady looked me straight in the eye and asked: “Do you want to know what kind of results online and mobile marketing can produce for you?”. Given my profession, I was intrigued.